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The importance of a good font
Companies, corporations, and organizations spend thousands and thousands of dollars selecting, developing or creating a font for themselves. Something that evokes an emotional response, something that...
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Experiencing the new Starbucks logo
I had a little surprise today during my usual pre-class visit to Starbucks…cups with the new logo have arrived! I noticed, even with the heat-protector sleeve on the cup, that it was the new logo....
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Logo Designs
I just wanted to share some of the logos I have designed over the past few years. If you need a logo, drop me a line and I’ll see what I can do! Click to view slideshow. Filed under: Branding
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Has she gone AWOL?
Some of you may be wondering why there has been so little action on this blog lately. Don’t worry, it’s not you, it’s me…and the media. I mean, they aren’t really giving me anything good to write...
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Yoga people aren’t all that open-minded after all
I saw this article this afternoon after my computer crashed at work. I was cruising the Globe & Mail website on my BlackBerry and had to read it, because the title intrigued me (as a good headline...
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Winning!
Part 2 in the Globe & Mail’s review of #theyearinhashtags. Today they examine Charlie Sheen. From #winning to #tigerblood, even McDonalds and American Red Cross tried to ride his wave of social...
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What’s in a name?
As in the past, students at London, Ontario’s university will receive a degree that says “University of Western Ontario.” But it you receive a letter from the same institution or visit their website,...
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More Ayn Rand backlash to come?
Ayn Rand Remember my post about all the s**t Lululemon was getting about using an Ayn Rand quote on their reusable bags? (Refresh your memory by clicking here.) Well, Women’s Health Magazine posted...
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Another logo gaffe
It happened again, and you may be tired of me talking about here…but another huge brand changed their logo and then reversed the change after huge amount of public outcry. This time, it was the...
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Royal Ontario Museum changes its logo
Don’t ask me why I’m always so interested when an organization changes its logo. I guess it just fascinates me when a well-established company would take that risk, potentially hurting their business...
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Will a global PR agency’s new logo suffer the same fate?
Flieshman-Hillard, a global public relations agency has rebranded itself as FleishmanHillard (did you notice the change? Where did the hyphen go?), complete with a new logo and a new slogan. It makes...
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Naked (face) selfies…Really?
(My apologies in advance for what may be a somewhat feminist rant. Hopefully I can weave a communications/branding message in here.) The past few days have seen my Facebook page sprinkled girls...
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#nomakeupselfie: A follow up
To follow up from last week’s post, I found this article in my Twitter feed this afternoon. Women have started using their #nomakeupselfie to raise money for cancer research, but the cancer...
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Hey you! Stop texting and walking and read this post!
I work on a university campus, and every day, no matter where I walk, there is a good chance that someone will bump into me because they are walking and looking down at their phone. And I’m not talking...
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Keeping up on the brand
Are you like me? Do you cringe when you see a website or newsletter using an old version of a logo for a social media outlet? Every time I see a 3D-ish “t” to connect with the organization on Twitter,...
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